It's official. The new charity beer name is Hi-Yu Brü and will make it's debut pour on April 6 at all area sponsor pubs. Chosen from more than 300 entries, the name honors the long running Hi-Yu celebration in West Seattle. Proceeds from the sale of the beer will go to local charities as selected by the bar owners.
Hi-Yu Brü is the next charity beer name; Arrives April 6
Hi-Yu Brü is the name of the next charity beer to join Whale Tail Ale and Lowman Braü in the pantheon of brews concocted by Big Al Brewing and sponsored by a group of West Seattle/White Center pubs including The Feedback Lounge, West 5, Shadowland, Mission, The Bridge, Locöl, Beveridge Place Pub, Company Bar, and Big Al Brewing.
It was submitted by TIAN RICHARDSON of West Seattle Over 300 names were entered.
It will make its public debut at 6 pm, April 6 at all sponsors locations.
The Feedback Lounge has posted more details on their website:
HI-YU BRÜ is a hoppier IPA styled beer, and represents Big Al Brewing's committment to craft, quality and flavor. If you’ve ever tasted any of Big Al's fine beers, you know their product stands out with the hops and barley crowd.
The judges for the contest to name the beer are community business members from THE FEEDBACK LOUNGE, WEST 5, SHADOWLAND, MISSION, THE BRIDGE, LOCÖL, BEVERIDGE PLACE PUB, COMPANY BAR, and of course, BIG AL BREWING. And we've enlisted several folks from THE WEST, the new West Seattle/White Center arts collective, to lend a hand.
The competition was tough; with hundreds of names submitted by residents of West Seattle and White Center, it was no easy task to select the one name to best embody the spirit and unique vibe that is our community. Some of the names considered were ALKI “PASTY LEG” ALE, PIRATE'S LANDING PALE ALE, GATEWOOD GROG, LINCOLN LAGER, VIADUCT FAIL ALE, INNOCENT AMANDA ALE (you got that one, right?), ROLLING ROXBURY, and WES C. ADDLE PALE ALE.
HI-YU BRÜ is a BIG AL BREWING artisan beer brought to you by THE FEEDBACK LOUNGE, WEST 5, SHADOWLAND, MISSION, THE BRIDGE, LOCÖL, BEVERIDGE PLACE PUB, COMPANY BAR, and of course, BIG AL BREWING.
WHAT DOES “HI-YU” MEAN?
From the official website: “Hi-Yu is a non-profit organization, established in 1934 by West Seattle's service clubs to produce a summer festival to promote the West Seattle Community.”
“The annual Hi-Yu Summer Festival is held throughout the month of July. Dozens of events occur all around West Seattle during this time. The kick-off event is the Seattle Seafair Pirates Landing at Alki Beach, and it finishes at the end of the month with the Miss West Seattle Hi-Yu Scholarship Program and the Seafair Torchlight Parade. Named in 1934 (16 years prior to Seafair), in a community contest, Hi-Yu means "much, plenty, abundance" in native Chinook jargon.”
WHICH WEST SEATTLE/WHITE CENTER CHARITY DOES THE PERCENTAGE OF THE SALES OF HI-YU BRÜ SUPPORT?
As part of the winning prize, TIAN RICHARDSON got to choose the beneficiary. This time around it goes to the Holy Rosary Parish Ministries, which has a number of different local benefits in the West Seattle community, from meals for the elderly/low-income to a weekend women's shelter.
IS THIS CHARITY BEER ONLY SOLD IN DRAFT?
Yes, it's offered only as pints. The Beveridge Place Pub fills growlers, though, so come on in and load 'em up.
I OWN A BAR/RESTAURANT...HOW CAN I CARRY THIS NEW BEER?
The new beer will be made available to any liquor licensed West Seattle/White Center venue not initially participating in the roll-out through K&L Distributors after April 26, 2012. It will be up to each bar and/or restaurant to participate in the charity aspect or not, and to set their own price as well. After April 26, 2012, any establishment with a liquor license can carry it.
WHICH WEST SEATTLE/WHITE CENTER CHARITIES HAVE BENEFITED FROM THE SALES PERCENTAGE OF THESE BEERS?
Löwman Bräu and Whale Tail Ale have benefited the West Seattle Helpline, West Seattle Food Bank, the Hiawatha Summer Concert Series, and many more. And once we re-launch Löwman Bräu this summer, the entire community charity cycle begins all over again!
WHO DETERMINES WHAT WEST SEATTLE/WHITE CENTER CHARTIES AS BENEFICIARIES FOR ALL THE OTHER BEERS?
Each bar/restaurant chooses the West Seattle/White Center charity of their preference. All are open to suggestions, however. Contact any one of the participating establishments below and make a pitch!
WHY A WEST SEATTLE/WHITE CENTER BEER?
Because we can't think of any other neighborhood in Seattle that's as cool as ours :-)